Top Digital Marketing Trends of 2019
In this tech-driven world, our morning rituals begin with e-newsletters and our nightly routines end with social notifications and subscribed emails. Obviously, technology has pierced through almost every part of our lives. From controlling home appliances through an application, to voice commanding a speaker to play your most loved music, technology is everywhere. And this momentum is not showing any signals of slowing down in the near future. There are numerous new digital marketing trends and strategies that are growing in the current high-tech; Internet-connected era and businesses currently require using them to achieve in their efforts because what worked for you last year may not work next year. Businesses that move fast continue to gain more clients and profits as slow movers get left behind.
Here are some of the best digital marketing trends that aim to rule our world in 2019.
Artificial intelligence will obviously be pulling its weight in the marketing world this year as AI is now powering clients segmentation, retargeting, push notifications, click tracking, you name it – in a boundless combination of possibilities. It’s even making content now! Artificial Intelligence (AI) is creating a huge impact on digital marketing trends. How you put AI to function for your digital marketing portfolio depends on your goals and your channels. Also, AI will take personalization to the next level. Marketers will be able to make products and services that constantly learn from the feedback of their users. But if you’re not already working with digital marketing Agency who know and leverage AI in their marketing intelligence and delivery systems, you’re falling behind.
The field of digitization will be leaded by Video Marketing in the coming year. The videos will be the feature of any marketing venture as these will distribute the message in a better way while providing entertainment to the viewers. The videos along with apt audio will enable companies accelerate brand growth and allocate their UPS across all platforms. Video has turned into the golden child of communication since the rapid adoption of smartphones in the last decade and social media apps.
The expanding use of voice search has made it important for companies to rethink their digital marketing strategies in 2019. Voice search plays an important role in providing all the relevant information that users are searching for through audio content. Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their users.
Programmatic advertising means using AI to automate ad buying so you can target more specific people. Real-time bidding or auctions, for example, is a sort of programmatic ad buying. This automation is much more efficient and quick, which means higher conversions and lower client acquisition costs.
Good Content Still Matters:
Content marketing keeps on to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is continually going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are.
2019 will be best for user experience with personalization, automation, and Artificial Intelligence-powered technology, so to stay ahead in the competition and increase conversions in the next year, you’ll need to be better at producing custom, conversational content – particularly audio and video content – to share with your targeted audience. With these new trends, there are enough ways to attract more clients to your business and satisfy them.