Influencer Marketing Agency in Mumbai
Influencer Marketing is the emphasis of your marketing efforts around individuals that have great influence on the decisions/opinions of potential customers. This marketing strategy focuses on a specific group of people rather than targeting a general audience. It is one of the most popular marketing strategies. The reason behind the popularity of Influencer marketing is that customers today are more informed than ever. Which means that the strategies that might have worked earlier may not have the same effect now. In such scenario, influencer are the ones that drive the purchasing decisions. People follow influencers on social media because they trust their opinions and recommendation. Recommendation or suggestion coming from an influencer are deeply trusted by their followers.
Studies have shown that when an influencer tweet something positive about the brands leads to an increase in the sales. Nowadays many people make their purchase decision on the basis of people they follow or are influence by. If an influencer recommends your product or brand, people will be more interest in the brand. One of the key benefits of influencer marketing is its ability to build trust and credibility of your brand
With the help of Influencer Marketing, you will able to effectively reach potential buyers on apps and sites they use regularly. Your messages are generally shared with the audience, rather than popping a paid ad in front of them. When a potential buyer visits the influencer’s blog and sees them praising about your product then it’s more likely to attract them to your site and make a purchase. Marketers who have added influencer marketing to their strategy have higher chances of getting the potential leads to their website. The leads which come to your website through influential marketing comes with a positive view and there are high chances to getting it converts to a sale.
If Influencer Marketing is implemented properly it will give incredible ROI, that you’d struggle to get from other marketing strategies. Influencer marketing is a relatively new concept and a fresh form of advertising. It is very easy to quantify the ROI from influencer marketing by offering discount codes on the products that promoted by the influencer through blogs, tweets etc.
We at Utopian have a long list of Influencers across the industry who have a large number of followers. Our team of experts understand the client’s business requirement and assign them the right influencer which can promote their products and deliver them the best results. Marketers prefer Influencer marketing because it can generate real results incredibly fast. The impact of the influencer depends on the number of followers and it would be an added advantage if the followers are from all over the world. Influencers are the trendsetter and can help you to viral your product and catch the success train. Our team plans the best influencer marketing campaign for our clients and provide them the end to end support which makes us not only a pioneer Influencer Marketing in Mumbai but across India.