5 ways to leverage Instagram for your business
Today Instagram is one of the fastest-growing social media platforms for brand building and marketing. Instagram is becoming an important part of our lives, especially for online businesses. Currently, it is one of the underutilized platforms for generating leads. Many local brick-and-mortar businesses are still not as savvy with social media marketing and strategy as they could be. Marketers can use Instagram as a prime place to effectively reach the right audience and establish a positive brand reputation. When it comes to growing your brand, Instagram helps you build, exposure and generate sales. When you are in the fitness, digital marketing, restaurant, e-commerce or consulting space, and you are still not capitalizing on Instagram, you are missing out on a lot of customers. So, why a large number of business owners across the world not leveraging Instagram? It’s because they are unaware of the basics of Instagram marketing. Many businesses still solely relying on old-school marketing tactics: newspapers, magazine ads, and even cold call, these tactics still work, but they are not as efficient as social media marketing. Images drive interest of the audience like no other online medium can besides video. Instagram, an online image and video sharing social media platform which combines the best of both the worlds. It can be linked to your business’s Twitter and Facebook pages for creating a strong social media presence which is an inexpensive way to market your business. Instagram has become “the new home for brands,” where the engagement is high, followers are brand-loyal, and real business can achieve their goals. Social Media Agency uses Instagram to give a brand value and market presence to its customers
How to Leverage Instagram for Business
The first step toward using Instagram is to create an Instagram accountfor your business. If you already have a personal Instagram account with appropriate content for your brand and an established following, you can simply convert it to an Instagram business account. This will not only give you access to all the business features but also makes the transition seamless for your existing follower.
A winning Instagram strategy
Before deciding what kind of content to post on Instagram, you must first think about who is your target audience. Majority of Instagram users are under the age of 35 years, with a close split between male and female users. After understanding your target audience, you need to think about what kind of content they want to see from you. Knowing your goal of using Instagram for business is the first stage in creating an effective Instagram strategy. Understanding your goals not only keeps you on track but also allows you to focus all of your efforts on achieving real business objectives.
HostingContests and Giveaways
In today’s world who doesn’t like free stuff? Organizing a giveaway contest is an excellent way to not only increase your brand presence but also to generate quality leads. Giveaway helps you to collect email address which you get from the audience who filled the form at the time of participating in the contents. This pool of email ID is worth your investment as this could be your potential customers for the future.
Instagram feeds keep on changing rapidly, so your content can get buried quickly. Hashtags are the only way which can increase the shelf-life of your Instagram posts. Using hashtags that are more relevant for your industry and creating your own hashtags makes your business more searchable on Instagram, Facebook, and Twitter. Hashtags help businesses to expand their reach, build their brand and also establish a community when it is used properly. Implementing an Instagram Hashtag strategy with the appropriate Dos & Don’ts can increase your visibility and business exponentially.
Whether people are tagging you? Are they enjoying your products and services? If Yes! then start reposting their content and show them some love back. This will help you to increase your credibility and social proof. Sharing your journey and the team behind your brand through behind-the-scenes photos and videos will help you to get more and more people to tune in to see how your business is progressing. If you can get the attention of the audience, you will have tons of customers clamoring to engage with your brand.